Boat show season is coming to an end, making way for summer. After two tough years for the boating industry, people have noted an increase in enthousiasm among show-goers. And that’s good news. Considering that the shows weren’t as flush with new products this year, it’s nice to see that the general mood was not as morose as in the preceding years.
The other trend apparent at the various shows is that baby boomers are playing a key role in the market upturn and the success of the shows themselves. This cohort is buying larger, more comfortable boats. Yet, you might wonder how manufacturers and engine makers plan on luring younger folks to the water. For new buyers, quality for money and fuel economy will be essential considerations.
Highs and lows
In Canada, the Toronto International Boat Show posted a 3% decrease in attendance. However, the event’s managers noted an increase in new buyers and an improvement in overall visitor knowledge, as many had done their research ahead of time using the internet. According to the managers, these buyers have a better idea of what they want and come to the show to confirm their choices. In Vancouver, the attendance decreased by 9%, but once again, the sales were higher than last year according to dealers.
The Montreal Show also saw a slight dip, with 12% fewer visitors. Yet, sales were up over recent years. “Our stats show excellent boat sales, way above what we expected,” states Mr. Yves Paquette, General Manager of the Quebec Maritime Association.
South of the border, 70% of local shows saw their number of visitors rise, according to the National Marine Manufacturers Association. The main event, the Miami International Boat Show, had the most impressive increase at 12%. Attendance at Strictly Sail Miami, however, dropped by 8%.
In Canada, the nautical industry generates more than $26 billion dollars annually.